In the last number of years and even decades, municipal markets have experienced many changes to their management models in the effort to remain competitive in a sector that has seen an increase in channels of distribution such as Big Box Stores, Mega Supermarkets and franchises. One of the most successful models and one that this market was a pioneer in is that of self-management through a co-operative of services. Self-management puts the responsibility of determining the path of the market into the hands of the merchants themselves.
Normally a market that is managed by a public entity is faced with a large burden that cannot keep up with the rhythm of a sector as competitive as the food industry. Advertising, constant maintenance, adapting services to customers and the merchants among other things are very difficult to perform within the administrative procedures of a city hall. In general, we would say that a city hall isn´t prepared to compete with large food distribution chains. Due to this, many Spanish municipal markets have closed their doors.
Special Characteristics of the Market´s Self-Management
It is a co-operative formed by the merchants who make up a large part of the market..
It´s a non-profit co-operative. All profits are reinvested to improve infrastructure and services of the market.
The manager creates and proposes projects to the board of directors which is elected by the merchants at the annual general meeting of the co-operative.
Each merchant has a vote regardless of the size of their stall or economic activity. This is done to avoid imbalances or favouritism.